Real Estate Blog by Tommy Holland, REALTOR®

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Please help...can I still say I sell 100% of my listings?

Many years ago as a manager, I had a vision of training agents to sell 100% of all their clients homes.... after all wouldn't you want to hire an agent that sells 100% if the homes they list?  Of Course!  I had upper level management advise against this!  I can think of a few possible reasons why, but from a motivating factor alone, why shouldn't I try?(Corporate is locked into the stat that agents will only sell 50-60% of their listings).  In sharing with the agents I managed, I had a new agent whose eyes were not clouded by our industry standards, buy into my thinking so we were on our way!  She had pens printed saying, "I sell 100% of my listings", and through her I lived my dream and proof of concept!  She indeed sold all of her listings and was The Rookie of the Year for the #1 firm in our market and we did it in 7 months due to she was about to quit on me right before we started!

Now...she had me fired up and ready to walk away from the corporate world and provide a need for sellers which is HONEST MARKET ASSESSMENTS FOR SUCCESS and the past 4 years I HAVE SOLD 100% of my clients homes....meaning there have been a small handful, but they HAVE NOT been listed and sold by another agent!

I write this today marking a wrinkle in my 100% statistic!  Today I learned of the first listing in 4 years that I didn't sell has gone under contract with another agent:( Does this mean I can no longer tell someone I sell 100% of my  clients homes?  Please help me determine this as I am dedicated to providing honest and factual material and stats to people I meet everyday.

This client was like any other...I wanted to offer the highest level of service and sell their home in the shortest amount of time and for the highest price!  This is the ultimate winning combination into maximizing profit!  They...

Fact or Fiction??? If We Don't sell it, We'll Buy It

As a 20+ year real estate veteran and having served corporately as a Managing Broker...I know all the in's and out's in real estate.  I have combined my real estate knowledge with my college marketing background to address a question I've been getting lately here locally...are  those radio advertisements, "we'll list you home and if we don't sell it, we'll buy it" for real?  Let's put it this way...they may have bought 1 or 2 in multiple years of using this marketing platform, but nearly 99% of the unsold homes are not purchased.  The main reason is the purchase would be considerably lower than market value and the seller has to have substantial equity in the property.  A majority of homeowners don't have the equity required to make this a viable option and/or not willing to sell their home to the brokerage for a loss.  

SOOOO...the ultimate question, Why do they advertise this special offer that RARELY happens?  They are basing the marketing approach from one of the biggest real estate stats we hear everyday on training....nearly 80% of all sellers only interview one agent!  If this gets them in the door, they are have pretty high chance to list the home.  They present the seller 2 options, buy back program or traditional listing and obviously, with only 1-2 buy backs in multiple years, nearly 100% take on a traditional listing which they can do with any agent!  

In marketing talk, the consumer takes the hook and makes the call hoping they'll buy if the house doesn't sell, when the plan is presented at the appointment, the what if's and details are presented, the seller passes on the 'Buy back promo", and seller says, 'Well, why you are here we'll just list it traditionally."

Now that you know the facts.....We'll buy your house if we don't sell it!  Fact or Fiction????  You decide.

Stay tuned on how spending Mega bucks in marketing monthly really has nothing to do with marketing your home???...

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